What Attracts Men Series: What Colors Attract Men

by Gideon Hanekom
June 11, 2019

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In this third post in our What Attracts Men series, we’re looking at what colors attract men and what that could mean for you.

Believe it or not, there are colors that are more attractive to both men and women than others.

That’s because different colours evoke different emotional responses.

For example, many hospitals use blue because it evokes a feeling of trust. Green symbolises growth, harmony, and freshness.

Purple is the combination of the stability of blue and the energy of the color red.

So, if you want to increase your chances of catching a guy’s attention using colour, what colors attract men the most?

Now, before we look at what colors attract men, it’s first important to think back to the first post in the series, which discussed the fact that men are visual.

The main thing to remember when it comes to getting a man’s attention is the following:

If you want to get a man’s attention, you need to be seen.


And there are many ways to increase your “visibility,” one of which is using colour.

For example, a healthy-looking, fit female will ALWAYS get a man’s attention. I know it ain’t fair, but that’s just how it is.

what colors attract men

The same goes for short skirts or tight pants.

Guys will almost always look or glance to check if they need to look more.

And it is not always for the right reasons, but we will look anyway because we are visually inclined.

“My husband doesn’t look,” I hear some of you say; well, all I can say to that is, “Yes, yes, he does.”

Now, I also know that it might paint men as being very shallow, but be it as it may, it is what it is.

In fact, one of the interesting problems in the animal kingdom is that females are usually far more “dull” than their male counterparts.

what colors attract men

Scientists have long considered and researched various reasons for this phenomenon, wondering why.

One theory is that since males compete for the attention of females for procreation, standing out less as females, in a sense, restricts “sexual harassment” or too much attention from males.

So, in the wild, Mother Nature devised her own plan to “manage” or deal with the fact that males are visual.

For if it hasn’t, it might have become simply too much for the females, it seems.

But, back to humans …

If you want a man’s attention or more of it (yes, that includes your husband’s), you must understand and then “exploit” this inborn tendency.

Being “invisible” in a man’s world is not a good thing. Not if you want to be seen and get his attention.

And as I said before, using color is one natural and straightforward way of becoming more visible.

And perhaps, women as well?

What colors attract men

Now, if you haven’t guessed it already, the colour most men and women find attractive is red.

Who knew?

Red is the colour of fire and blood, often associated with sexy red lips or the ravages of war.

Both create strong emotional reactions and a bond that is often irrepressible.

However, and this is a critical note, you can overdo it with the colour red.

So, if you choose to go with red, a good rule of thumb is moderation. Less is more in this instance.

Don’t wear a red dress, necklace, or lips—even if they are all in different shades—because it will be too much.

Instead, choose one thing or area – your lips or your dress, and make it count.

Pick the area that highlights your best asset.

what colors attract men

For instance, if you don’t have full lips, it’s best to use a red dress that flatters your figure.

Now, perhaps at this stage, I should use a personal example.

When I saw my wife for the first time (before I knew who she was), she dyed her hair bright red.

She was also super fit and had a beautiful face (especially her eyes and smile), but it was her red hair that caught my attention the first time.

I saw her from afar, so I couldn’t see her well, but her red hair stood out like a light in the dark.

I couldn’t miss her.

In fact, a lot of guys couldn’t miss her.

When I met her, she used to work for this really big and busy media company, and “word on the street” was (that’s code for what her close girlfriend told me); very few guys could walk past her without turning around to have a glance.

Now, fortunately for me, once she met me, that didn’t matter anymore as she only had eyes for me, and I got to put a ring on her finger.

True story.

Why am I sharing this with you?

By dying her hair red, whether she knew it or not, she accentuated her very nice face and, in the process, highlighted one of her greatest assets.

In hindsight, chances are very slim that I would have noticed her the way I did back in the day if it wasn’t for her very bright red hair.

And sometimes all you need is to catch someone’s attention, and before you know it, Bob’s your uncle.

So, using red to highlight your best asset instead of overdoing it is a good strategy.

Also, remember, using a colour like red can highlight parts of you that you don’t want to make stand out.

Just keep that in mind.

If you’re self-conscious about your figure or body type, don’t wear red.

Instead, if you have a nice smile, rather go for red lipstick (moderation) to drive attention to your mouth.

what colors attract men

Now with that being said, when it comes to colors that attract men, one color that you should never wear is yellow.

Most men and women remember what their partners wore on their first date—or at least some aspect of it.

They can also tell you whether it was or was not attractive.

And, for the most part, very few people find the color yellow attractive.

It’s simply not memorable, or at least not for any of the right reasons.

So, yellow is not your friend.

It is not a colour that attracts men.

Other colors that attract men, and women also find attractive, include colors like blue, black, and purple.

These are all good colours to go with if you’re looking to stand a chance of being perceived as attractive.

Personally, I love the pairing of black and re or black and orange.

These colors are a great pairing of colours.

Adding to what I said before about red, it could increase your partner’s heart rate because it is sexy, sassy, bold and daring.

Men are generally attracted to people who are confident in their abilities, and few things say you’re confident, like red.

We also know that, aside from yellow, men also find brown to be unattractive on women, and women aren’t all that thrilled with pink on men.

And here is a fun fact – the color worn by more women on their first date is red, and the color more men wear is grey or black.

So, what does all of this mean for you?

Simply this:

When you’re trying to be more visible, make a good impression, or be remembered, what color you wear is just as important as what you wear.

The color you wear makes a difference!

And here is a final tip (if you’re a woman on a date): if you are wearing red lipstick, don’t reapply it at the end of the evening.

Instead, layer on some lip gloss, which will make your lips seem more kissable and won’t smear over your date’s face.

Personally, I love glossy lips, just in case my wife reads this :)

About the author 

Gideon Hanekom

Gideon Hanekom is the creator of TheRelationshipGuy.com, a renowned relationship blog that ranks among the top 50 relationship blogs in 2024. The website shares valuable insights on creating healthy relationships life. Gideon holds a Master's degree in theological studies and transitioned into professional counseling more than a decade ago. In addition, he since completed post-graduate studies in Psychology at Massey University. With over seventeen years of marriage to his wife and two children, Gideon brings both professional and personal experience to his relationship advice. His articles have been featured on respected platforms such as Marriage.com and The Good Men Project.

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