What Attracts Men Series: Colours That Attract Men

by The Relationship Guy
June 11, 2019

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In this third post in our What attracts men series, we’re looking at colours that attract men, and what that could mean for you.

Believe it or not, there are colours that are more attractive to both men and women than others.

That’s because different colours evoke different emotional responses.

For example, blue is a colour used by many hospitals because it evokes a feeling of trust. Green symbolises growth, harmony and freshness.

Purple is the combination of the stability of blue and the energy of the colour red.

So, if you want to increase your chances of catching a guy’s attention using colour, what are the colours that attract men the most?

Now, before we look at some important colours that attract men, it’s important to think back to the first post in the series that talked about the fact that men are visual.

If you want to get a man’s attention, you need to be seen.

And there are many different ways to increase your “visibility” among which using colour is one of them.

A healthy fit female will always get a man’s attention. I know it ain’t fair, but that’s just how it is.

The same with short skirts or tight pants.

Guys will look.

Not always for the right reasons, but we will look … because we are visually inclined.

I also know that it might paint men as being very shallow, but be it as it may, it is what it is.

In fact, one of the interesting conundrums in the animal kingdom is the fact that females are usually far more “dull” than their male counterparts.

Colours That Attract Men

Scientists have long considered and researched various reasons for this reality, wondering why.

One theory is that since males compete for the attention of females for procreation, standing out less as females, in a sense, restricts “sexual harassment” or too much attention from males.

So, in the wild, Mother Nature came up with her own plan to “manage” the fact that males are visual.

It would have been simply too much for the females it seems.

Which is fair enough.

But, back to humans … us.

If you want a man’s attention (yes, also your husband’s), you need to “exploit” this inborn reality.

Being “invisible” in a man’s world is not a good thing. Not if you want to be seen and get his attention.

And as I said before, using colour is a very natural and simple way of becoming more visible.

But the question is, what are the colours that attract men most?

And perhaps, women as well.

Now, if you haven’t guessed it already, the colour that most men and women find attractive is the colour red.

Who knew?

Red is the colour of fire and blood, often associated with sexy red lips or the ravages of war.

Both create strong emotional reactions and a bond that is often irrepressible.

Consequently, if you want to wear a colour that attracts men and helps them remember you, then the most obvious choice to lead with is the colour red.

However, and this is a very important note, you can overdo it when it comes to the colour red.

So, a good rule of thumb if you choose to go with red, is moderation. Less is more in this instance.

Don’t do the red dress, red necklace and red lips – even if they are all in different shades because it will be too much.

Instead, choose one place – your lips or your dress, and make it count.

Pick the place that elevates your best asset.

Colours That Attract Men

If you don’t have full lips, it’s best to use a red dress that flatters your figure.

Now, perhaps at this stage, I should use a personal example.

When I saw my wife the first time (before I knew who she was) she dyed her hair bright red.

She was also super fit and has a beautiful face (especially her eyes and smile), but it was her red hair that caught my attention the first time.

I saw her from afar so couldn’t see her well, but her red hair stood out like a light in the dark.

I couldn’t miss her.

In fact, a lot of guys couldn’t miss her.

She used to work for this really big and busy media company when I met her, and “word on the street” was (that’s code for her close girlfriend told me) very few guys could walk past her without turning around to have a glance.

Now, fortunately for me, once she met me that didn’t matter anymore as she then only had eyes for me, AND I got to put a ring on her finger.

True story.

Why am I sharing this with you?

Because by dying her hair red, whether she knew it or not, she actually accentuated her very nice face and in the process highlighted one of her greatest assets.

In hindsight, chances are very slim that I would have noticed her the way I did back in the day if it wasn’t for her very bright red hair.

And sometimes all you need is to catch someone’s attention, and before you know it, Bob’s your uncle.

So, using red to highlight your best asset instead of overdoing it is a good strategy.

Also remember, using a colour like red can highlight parts of you that you don’t want to make stand out.

Just keep that in mind.

If you’re self-conscious about your figure or body type, don’t wear red.

Instead, if you have a nice smile, rather go for red lipstick (moderation) to drive attention to your mouth.

Now with that being said, one colour that you should never wear is yellow.

Most men and women remember what their partners wore on their first date together. Or at least, some aspect of it.

They can also tell you whether it was or was not attractive.

And, for the most part, very few people find the colour yellow attractive.

It’s simply not memorable, or at least not for any of the right reasons.

So, yellow is not your friend.

It is not a colour that attracts men.

Other colours that both men and women find attractive in the opposite sex include colours like blue, black, and purple.

These are all good colours to go with if you’re looking to stand a chance of being perceived as attractive.

Personally, I love the pairing of black and red.

Furthermore, black and red are a great pairing of colours.

Adding to what I said before about the colour red, it could increase your partner’s heart rate because it is sexy, sassy, bold and daring.

And men, for the most part, are attracted to people who are confident in their abilities, and few things say that you are confident like red does.

We also know that, aside from yellow, men also find brown to be unattractive on women, and women aren’t all that thrilled with pink on men.

And here is a fun fact – the colour worn by more women on their first date is red and the colour more men wear is grey or black.

So, what does all of this mean for you?

Simply this – when you’re trying to be more visible, make a good impression, or be remembered, what COLOUR you wear is just as important as WHAT you wear.

Because you better believe it – the colour makes a difference!

And here is a final tip (if you’re a woman on a date): if you are wearing red lipstick, don’t reapply it at the end of the evening. Instead, layer on some lip gloss that makes for more kissable lips and won’t smear all over your date’s face.

Personally, I love glossy lips … just in case my wife’s reading this.

About the author 

The Relationship Guy

Gideon Hanekom is the founder of TheRelationshipGuy.com, a top-50 relationship blog (2021) and top-100 marriage blog (2021) which focuses on providing healthy relationship advice about love and life. He earned a Master's degree in theological studies before training as a professional counsellor almost 10 years ago. He also completed graduate studies in Psychology and is currently pursuing postgraduate Psychology studies at Massey University. He has been married to his wife for over seventeen years and is the dad of two children. His articles have been published on Marriage.com and The Good Men Project.

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