The International Coach Federation surveyed 210 coaching clients for demographic data and feedback /opinions about the value and use of coaching. Of these respondents, 197 were employed professionals. All had a formal, on-going relationship with a coach with an average duration of 9 months. Over 80% of the respondents had undergraduate degrees and over a third had Master’s degrees or higher.
Value of the coaching investment:
70% “very valuable” 28.5% “valuable”
Level of confidence in the coach:
50% confide in their coach as much as their best friend, spouse or therapist, 12% confide in their coach more than anyone else.
Main role of the coach:
- 84.8 % sounding board
- 78.1% motivator
- 56.7% friend
- 50.5% mentor
- 46.7% business consultant
- 41% teacher
Typical issues:
- 84.5 % time management
- 74.3% career guidance
- 73.8% business advice
- 58.6% relationship / family issues
- 51.9% physical / wellness issues
- 45.2% personal issues
- 39.5% goal-setting
- 38.1% financial guidance
- 11% creativity
Outcomes attributed to coaching:
- 67.6% higher level of self-awareness
- 62.4% smarter goal-setting
- 60.5% more balanced life
- 57.1% lower stress levels
- 52.9% self-discovery
- 52.4% more self-confidence
- 43.3% improvement in quality of life
- 39.5% enhanced communication skills
- 35.7% project completion
- 33.8% health or fitness improvement
- 33.3% better relationship with staff
- 33.3% better family relationships
- 31.9% increased energy
- 31.9% more fun
- 25.7% more income
- 25.7% stopped a bad habit
- 24.3% change in career
- 22.9% more free time
The survey was conducted by Amy Watson, Principal, PROfusion Public Relations, with survey design assistance by Jackie Rieves Watson, Ph.D., professor of Management and Statistics, Amber University. [Original source]